Wilkinson Sword head marketer called up to serve with TA in Gulf

Wilkinson Sword has been forced to hunt for an interim marketing director, after Richard Nall was ordered to the Gulf last week, as a reservist in the Territorial Army.

The orders coincide with the Government’s decision to step up the UK’s military presence in the Gulf in preparation for a war against Iraq and Saddam Hussein. The UK is continuing to send soldiers and military equipment to the region, in readiness for an invasion of Iraq expected within the next six weeks.

Wilkinson Sword refused to comment as Marketing Week went to press.

Nall has been with the shaving products manufacturer for more than two years. A former Young’s Bluecrest Seafood marketing controller, he joined Wilkinson Sword in 2000, replacing Warwick Owen, who was transferred to the US in 1998.

Between 1998 and 2000, responsibility for the company’s marketing was shared between consumer marketing manager Cathy Boddy and trade marketing manager Martin Harries (MW November 30, 2000).

Wilkinson Sword was recently put up for sale by parent group Pfizer, and it is rumoured that household goods company Reckitt Benckiser will snap up the business.

Last year, Wilkinson Sword moved its &£2.9m media business from MindShare to Mediaedge: CIA. The move followed MindShare’s acquisition of rival Gillette’s &£400m global media account (MW October 3, 2002).

J Walter Thompson handles the creative account for Wilkinson Sword.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here