Agencies owe it to staff to consult them

I was fascinated to read David Benady’s feature on British Nuclear Fuels’ search for an ad agency (MW January 16).

We had preliminary talks with a client in the nuclear power industry (an organisation that often works in co-operation with BNFL) three years ago and it raised a number of issues here at HHM. Staff comments ranged from “Do I want to pay for my kid’s school fees with money from nuclear power?” to “Nuclear power is here, has a purpose and if we don’t promote it, someone else sure will” – and the full spectrum in between.

We didn’t pursue it in the end. An open discussion here concluded that it didn’t add up culturally or commercially. When all is said and done, the passion and motivation of staff is a prerequisite to producing really good work. I would urge every “thinking” agency to involve their staff in such decisions, whenever they come up. After all, it’s they who have to do the work.

I think, even in these difficult times, as agencies we should remember that nibbling at short-term commercial carrots (organic or otherwise) can have longer-term side effects for the wellbeing of our businesses.

Omaid Hiwaizi

Executive creative director

HHM

London W1

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here