Barclays appoints new head of advertising

Barclays has moved business banking marketing director George Bothwell to the newly created role of centres of excellence director, as the bank continues to restructure its marketing operations under group marketing director Simon Gulliford (MW December 12, 2002).

Bothwell will head the team that oversees all advertising, market research and marketing support. Each Barclays business unit is expected to use the centres of excellence when devising marketing campaigns. Gulliford created Bothwell’s new position to further integrate Barclays’ marketing operations.

As part of the changes to the centres of excellence team, Sara Deeks, who had been acting head of customer insight since December, will take on the role permanently.

Bothwell took over from Deeks as business banking marketing director when he joined Barclays in March 2002. Deeks became change director, and last year was responsible for overseeing the implementation of Gulliford’s marketing structure.

Bothwell will also caretake the role of business banking marketing director until a replacement is found.

In December, Barclays warned that 2002 pre-tax profits would be at the lower end of expectations of &£3.19bn to &£3.68bn. Its investment subsidiary, Barclays Capital, is understood to be cutting 3.5 per cent of its workforce.