Butcher’s appoints head of marketing to oversee brands

Butcher’s has promoted brand manager Yetunde Ige to the newly created position of head of marketing, to oversee all the petfood company’s brands.

Ige previously handled the marketing of Butcher’s dog food brands and oversaw the appointment of Clemmow Hornby Inge to the account last year (MW January 3, 2002). Ige, who has been at the petfood company for 18 months, joined from Coca-Cola where she was brand manager.

Last year the company also moved its &£4m media buying business to Walker Media (MW February 7, 2002) and its Classic Cat brand to Farm (MW August 1, 2002).

A spokeswoman says the role of head of marketing was created to bring the two brands and their budgets closer together. However, she says there are no plans to consolidate the advertising into one agency.

Ige says: “Butcher’s is a well-established, national brand, while Classic is a relative new-comer, so they both face different challenges.”

She adds that in the coming months the company will be rolling out new products designed to “reflect the changing needs of pet owners”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here