The Diary would like to extend its slightly belated congratulations to Ann Francke, appointed as Boots’ director of strategic marketing earlier this month (MW January 16).
Unfortunately, the Diary has lost telephone privileges and so it cannot order one of the floral tributes that have been cascading onto Francke’s desk like bird droppings onto a clean windscreen. Several ad agencies have seen fit to remind her that they feel nothing but joy at her appointment. The Diary welcomes this sign that marketing is still a friendly, proactive industry, always ready to bond with success.
Boots spends over £40m on advertising (Nielsen).