Doner Cardwell Hawkins has created a £2m TV campaign for Young’s Bluecrest Young’uns range. The campaign, which shows children trying to make their own fish dishes, breaks on February 10.
Doner Cardwell Hawkins has created a &£2m TV campaign for Young’s Bluecrest Young’uns range. The campaign, which shows children trying to make their own fish dishes, breaks on February 10.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.