Dr Martens reviews West Ham sponsorship
Dr Martens, the bootmaker, will review its sponsorship of West Ham United Football Club at the end of the year. The contract was effective from 1998.
Dr Martens, the bootmaker, will review its sponsorship of West Ham United Football Club at the end of the year. The contract was effective from 1998.
Interbrew has consolidated the global advertising business for Stella Artois into Lowe, taking the account out of the hands of McCann-Erickson Worldwide in several territories. Lowe already holds the account for the premium lager in the UK, where it is worth &£8.2m (Nielsen Media Research). An Interbrew spokesman declined to give the value of the […]
ITV 1 has increased its audience by 13 per cent in peak time and 11 per cent ‘all-time’ for the first four weeks of the year compared with last year. Its commercial impacts have risen 18 per cent year on year, and young and upmarket audiences have increased by 25 per cent, according to ITV […]
J Walter Thompson has created a TV ad for Vodafone, to coincide with Valentine’s Day. The ad will run throughout February and be accompanied by a press and radio campaign.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.