Masterfoods scraps Twix
Masterfoods is to scrap its Twix Top brand to make way for the bisc& Twix variant.
Masterfoods is to scrap its Twix Top brand to make way for the bisc& Twix variant.
Woolworths has signed an £8m two-year deal with Capital Radio to sponsor the relaunched Network Chart, now called Hit 40 UK.
Dr Martens, the bootmaker, will review its sponsorship of West Ham United Football Club at the end of the year. The contract was effective from 1998.
Former Churchill Insurance executive director for marketing and human resources, Marie-Ange Bouchard, has been stripped of her marketing responsibilities so that she can focus exclusively on human resources. The move follows a restructure of the insurance company’s marketing operations. Sales and intermediaries director Andrew Blowers has taken on responsibility for marketing in his new role […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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