Matthew Clark axes group marketing director role
Matthew Clark has axed the role of group marketing director following the departure of Robert MacNevin, who is joining a management consultancy.
Matthew Clark has axed the role of group marketing director following the departure of Robert MacNevin, who is joining a management consultancy.
Governments’ and pollsters’ efforts to measure public satisfaction miss the point that while contentment is fleeting, moaning keeps Britain happy, says Iain Murray War is imminent, the stock market is falling like a spent rocket, recession lurks just around the corner, and the talk is of happiness. Last week, Cadbury earned the desired publicity dividend […]
Pegram Walters has created a print advertising campaign for Invesco Perpetual called ‘With you every step of the way’, which aims to reassure customers about investing in the current economic climate.
I was fascinated to read David Benady’s feature on British Nuclear Fuels’ search for an ad agency (MW January 16). We had preliminary talks with a client in the nuclear power industry (an organisation that often works in co-operation with BNFL) three years ago and it raised a number of issues here at HHM. Staff […]
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.