The Royal Mail is to axe 20 per cent of its marketing and sales staff, resulting in the loss of 100 jobs.
The new Royal Mail marketing structure will have 300 marketing staff and around 100 sales and customer services staff, following job cuts across both areas. Royal Mail aims to shed the jobs by redeploying staff or through voluntary redundancies.
The move is part of a wider costcutting exercise started in 2001 with the aim of shedding 30,000 jobs across the group and bringing the business back to profitability.
From March 31, the business units of Media Markets, Business & Consumer Markets, and Service Delivery will be replaced by a new integrated Royal Mail business which will be headed by managing director Jerry Cope.
Royal Mail deputy managing director and marketing director Paul Rich will oversee marketing and Mark Thomson, formally managing director of e-Enterprise, will move to the role of director of sales and customer services.
Royal Mail deputy managing director and marketing director Paul Rich says: “The new structures are all about becoming more focused, building our brand and sticking to clear priorities. Our marketing effort remains very focused on business results, giving customers the right choices and levels of service as competition intensifies.”