The Times is launching film promotion
The Times is launching Film First, a promotion that will allow readers access to film screenings. The newspaper will carry a free DVD in the London Meridian region on Saturday in support of the promotion.
The Times is launching Film First, a promotion that will allow readers access to film screenings. The newspaper will carry a free DVD in the London Meridian region on Saturday in support of the promotion.
Carphone Warehouse will launch its first fixed-line telephone service for consumers on Monday, and hopes to sign up more than 200,000 customers over the next 12 months. The service, called Talktalk, which uses the tagline “landline calls for less”, will run over the Opal Telecom network, acquired by Carphone Warehouse last November (MW November 14, […]
Caroline Parry’s article on the uptake of digital cameras (MW January 16) certainly is good news to the online digital photography industry. The general consumer preference of digital cameras over film is strongly reflected in this sector, as the 2002 Christmas season saw consumers flocking to online digital photography websites uploading and buying prints and […]
Jacobs Bakery is supporting its Thai Bites snack brand by spending £4.5m on promotion in 2003. This will include a TV ad campaign created by EURO RSCG Wnek Gosper, which will break later this year.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.