WCRS has created a &£1.5m advertising campaign for First Direct. It is a departure from the company’s previous ads, which featured comedians Vic Reeves and Bob Mortimer. The new ads feature real customers talking about what they like about First Direct. The ads are filmed in black and white. One features a couple and the woman talks about the convenience of banking during TV ad breaks. A second ad shows two fire-fighters discussing First Direct’s text messaging service, which alerts customers if their account is overdrawn. The ads will air from February 1 until mid-March. Another campaign is planned for the autumn. Media buying and planning is by PHD.