It seems that Marketing Week has severely misjudged its market. Your puerile and poorly researched anti-nuclear Cover Story (MW January 16) seems to have brought forward a lot of excellent agencies that want to work with BNFL.
Publicis has created a television and press campaign for SCA Hygiene’s Velvet toilet roll brand. The &£15m campaign launches on February 5, replacing the ‘Mrs B’ character of previous campaigns.
Wilkinson Sword has been forced to hunt for an interim marketing director, after Richard Nall was ordered to the Gulf last week, as a reservist in the Territorial Army. The orders coincide with the Government’s decision to step up the UK’s military presence in the Gulf in preparation for a war against Iraq and Saddam […]
With ITV weakened, Five has a rare chance to invest in programming and catch up with its competitors, but it looks like it’s business as usual, says Pedro Avery
Vallance Carruthers Coleman Priest (VCCP) has won the business to develop advertising for Coca-Cola’s digital billboard at Piccadilly Circus in London. The agency picked up the business after a three-way battle against Campbell Doyle Dye and Michaelides & Bednash. The pitch was overseen by the AAR. Coca-Cola has departed from its usual agency roster to […]
Orange has confirmed that Duncan Beard, former head of channel marketing, has left the company, as tipped in Marketing Week (October 10, 2002). It is not known whether he has a job to go to.
Gola, the sportswear brand, is launching a campaign to promote its Gola Classics sports shoe range. It is the first campaign to be created for Gola by Huddersfield-based agency Junction Advertising Group, which Gola’s owner D Jacobson & Sons appointed as its global agency earlier this month.
New agency the WPJ Collective (WPJ) has been appointed to handle the £1m Madame Tussaud’s advertising account. The agency, a Chime Communications-owned start-up, was a late arrival on the Madame Tussaud’s pitch list but beat four agencies – So
Intelligent Finance has appointed former Scottish Power marketer Gordon Swan as its head of advertising and sponsorship.
Rival retailers Homebase and B&Q have become embroiled in an advertising skirmish over price comparisons for the second week in a row. B&Q has objected to Homebase’s national press ad that uses the tagline, “Homebase better deals, better prices (sorry B&Q).” The “misleading” ad has been censured by the Advertising Standards Authority (ASA). Last week […]
Virgin Mobile is to sponsor the ‘Desperate and Dateless Ball’, to be held on February 15, for a second year. The event is organised in conjunction with the Red Cross and will be held at venues in London, Cardiff and Leeds.
Uniqlo has axed marketing and merchandising director Dominic Chambers along with four other UK directors. Bernie Foster remains as UK managing director.
GoPlayTV, the Sony-owned interactive TV games channel, is to sponsor the North American Sports Network, a subscriber-based channel on Sky that shows events such as college football and the National Hockey League.
Capital Radio has announced that Capital 95.8 programme controller Jeff Smith has left. It is understood he does not have a position to go to.
TXU Energi head of marketing Matthew Crane is to report to Powergen’s sales and marketing director Paul Parmenter following TXU’s recent takeover by Powergen. The energy company is to axe 1,000 jobs at TXU.