Month: January 2003

MediaVest picks up £5m Admiral business

Marketing Week

Admiral Insurance has appointed MediaVest UK to manage its £5m media buying account. The incumbent agency is TCS Media, an independent media company whose clients include English National Ballet, Laura Ashley and Swedish Travel & Tourism. It will continue to manage all Admiral’s print buying. Admiral will handle media planning internally. Admiral’s creative account is […]

Direct competition?

Marketing Week

The debate rages over whether creativity or media planning should come first in any campaign strategy. David Benady gauges how direct marketers perceive the role of creativity within their discipline

Breathe deeply and then relax

Marketing Week

The decision to ban the use of terms such as “light” and “mild” on cigarettes packs is just plain daft. No longer will us weed puffers have our own easy-reference guide as to the likely damage levels inflicted knowingly on our bodies. Having heard the radio interviews with the rule-makers, the reason for the change […]