Barclays has moved business banking marketing director George Bothwell to the newly created role of centres of excellence director, as the bank continues to restructure its marketing operations under group marketing director Simon Gulliford (MW December 12, 2002). Bothwell will head the team that oversees all advertising, market research and marketing support. Each Barclays business […]
The Times is launching Film First, a promotion that will allow readers access to film screenings. The newspaper will carry a free DVD in the London Meridian region on Saturday in support of the promotion.
Kaplan Thaler, Element 79, Grey Global Group, McCann-Erickson New York and The Martin Agency, have been shortlisted for Capital One’s &£150m global advertising business.
Bartle Bogle Hegarty has created a London Underground and outdoor campaign for Irish bookmakers Paddy Power.
How children are influenced by what they see has been on the agenda for a while. But criticisms are not restricted to TV violence: parents are increasingly concerned about the impact that marketing has on their children’s lives. By Martin Crof
Boots is again restructuring its business, putting international retail marketing chief Colin Webb in charge of retail marketing in the UK. The rejig follows last year’s promotion of David Kneale to chief operating officer for Boots Retail – part of another restructure. It also comes just two weeks after Barry Clare was ousted from his […]
While most people still think there is too much advertising to youngsters, opinion is divided on how much influence it has – and on which children
Battery-maker Energizer has called a creative pitch, a week after announcing it is to buy Wilkinson Sword shaving blades from Pfizer. The $930m (&£570m) acquisition is not likely to be completed until April this year. It is believed the pitch involves only the batteries and torch business. Energizer UK marketing manager Paul Harvey refused to […]
The Rugby League TXU Energi Challenge Cup is to be rebranded as the Powergen Challenge Cup following Powergen’s acquisition of TXU.
DraftWorldwide has shut down its Oxford office and relocated to London. Sez Maxted, formerly managing director of the Oxford agency, joins Ian Taylor and Tony Watson as partners of the new operation. About ten people took voluntary redundancy.
I was fascinated to read David Benady’s feature on British Nuclear Fuels’ search for an ad agency (MW January 16). We had preliminary talks with a client in the nuclear power industry (an organisation that often works in co-operation with BNFL) three years ago and it raised a number of issues here at HHM. Staff […]
It was the perfect parable for our troubled technological times: a young guy sitting in the Soho branch of Starbucks, which had been newly equipped with free wireless internet facilities. His tiny laptop nestling next to his latte, I asked him what the connection speed was like. “It’s great, really fast,” he replied. But the […]
Governments’ and pollsters’ efforts to measure public satisfaction miss the point that while contentment is fleeting, moaning keeps Britain happy, says Iain Murray War is imminent, the stock market is falling like a spent rocket, recession lurks just around the corner, and the talk is of happiness. Last week, Cadbury earned the desired publicity dividend […]
The Telegraph Group has picked up £450,000 worth of business with two sponsored supplements. The first will be a Sunday Telegraph Cricket World Cup supplement, sponsored by South African Airlines, and the second a health supplement sponsored
Was it just me, or did the recent article where McDonald’s claimed that a consumer shift towards healthier living was a major factor in its spiralling revenues (MW January 9), appear as nothing more than a convenient smoke screen to hide its sliding brand appeal? The same customers that are saying “no” to Big Macs […]