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KFC rolls out first ad

Marketing Week

KFC is rolling out its first advertising created by newly appointed agency Bartle Bogle Hegarty (BBH) this week. The advertising for the limited edition product Peking Twister introduces the strapline ‘Got Chicken, Got Soul’ and attempts to appeal to consumers on the move. In one shot it shows work colleagues who return to their desks […]

Ask Jeeves UK hunts heads

Marketing Week

Ask Jeeves UK is hunting a head of marketing and head of production development after bringing both departments together under the responsibility of vice-president of marketing and strategy Aylin Savkan.