Interbrew appoints BlueberryFrog
BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.
BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.
Dairy Crest has shortlisted Grey Worldwide London and Banks Hoggins O’Shea/FCB for its &£10m advertising business.
Cordiant Communications has entered into preliminary discussions over the sale of some of its Australian assets, including the country’s biggest advertising agency George Patterson Bates.
BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?