Iris creates Valentine’s promotion
Iris, the youth marketing agency, has created a pan-European Valentine’s Day promotion for Sony Ericsson’s T300 mobile phone, featuring the Muppets.
Iris, the youth marketing agency, has created a pan-European Valentine’s Day promotion for Sony Ericsson’s T300 mobile phone, featuring the Muppets.
WPP Group’s Young & Rubicam has acquired Zurich-based advertising agency Guye Benker. The Swiss business will continue to operate as a separate agency.
T&T Beverages has appointed start-up RudaizkyRyan for the £4m relaunch of its carbonated soft drinks brand.
Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, Middle East and Africa regions, following a 27 per cent growth in European revenues for 2002.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.