J Walter Thompson creates Vodafone campaign
J Walter Thompson has created a campaign for Vodafone called ‘better connections’. The ads will run from mid-February until March on posters and in national business magazines and broadsheets.
J Walter Thompson has created a campaign for Vodafone called ‘better connections’. The ads will run from mid-February until March on posters and in national business magazines and broadsheets.
WCRS and Media Planning Group (MPG) are set to lose the £3m advertising and media accounts for low-cost airline Buzz following its sale to rival Ryanair.
Swedish Match has appointed Gareth Piers Newton to the newly created role of UK category marketing controller for the cigar and smokeless tobacco products business. The role carries full responsibility for advertising and agency relationships, and covers both consumer and trade marketing. Swedish Match is a global company, with brands including Bryant & May, Swan […]
Oris, the Swiss watchmaker, has signed a deal to become an official supplier and watch partner to the BMW Williams F1 team.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.