Monster.com axes European head
The global online recruitment network Monster.com has made its European marketing director, Jeremy Caplin, redundant after less than a year in the job.According to a company spokeswoman, a restructuring of Monster’s European marketing operations meant that Caplin’s role was “no longer justified”.
Caplin was responsible for overseeing brand consistency and creating campaigns for the European region. Monster has now abandoned this strategy in favour of encouraging local marketing teams across Europe to execute and manage their own campaigns.
A UK-based team, including European head of PR Hernan Daguerre and European marketing manager Giorgia Longoni, is now in charge of providing support for these teams. They also assist Monster in its UK marketing activities.
Caplin was appointed European marketing director last February, after the post had been vacant for almost a year. He joined from Reckitt Benckiser, where he was global category director for fabric treatments. Prior to other positions in Reckitt Benckiser, Caplin worked at Procter & Gamble.
In December, Caplin oversaw Monster’s first viral campaign, which featured an office junior forcing his boss to make him a coffee. Created by Saatchi & Saatchi, the ad was sent to 1 million registered users and used the music that featured in Monster’s award-winning “Beware of the voices” television campaign.
