Nickelodean Networks to spend £1m on ad campaign

Nickelodeon Networks is spending £1m on TV and cinema advertising to promote its Nickelodeon and Nicktoons TV channels.

Nickelodeon Networks is spending &£1m on TV and cinema advertising to promote its Nickelodeon and Nicktoons TV channels.

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Granada hunts Rugby World Cup sponsor

Marketing Week

Granada Enterprises is talking to the Rugby World Cup 2003 event sponsors about sponsorship of ITV’s broadcast coverage of the tournament, taking place in October. It is thought that the value of the sponsorship will be less than in previous years as the event, which is being held in Australia, will be broadcast live in […]

Two agencies appointed to advise government body

Marketing Week

J Walter Thompson and M&C Saatchi have both been appointed to advise an industry and government body, set up under the Government’s Digital TV Action Plan, on strategy to raise awareness of the analogue switch-off date in 2010. Abbott Mead Vickers.BBDO and Partners BDDH also pitched for the business.