Ryanair plans Buzz overhaul

WCRS and Media Planning Group (MPG) are set to lose the £3m advertising and media accounts for low-cost airline Buzz following its sale to rival Ryanair.

WCRS and Media Planning Group (MPG) are set to lose the &£3m advertising and media accounts for low-cost airline Buzz following its sale to rival Ryanair.

Ryanair is buying the budget division of KLM Royal Dutch Airlines for &£15.8m and will review its contracts with all suppliers.

Ryanair, headed by chief executive Michael O’Leary, creates its own advertising and handles media planning and buying in house. Ryanair spent &£1.52m on advertising for the year ending September 2002 (Nielsen Media Research).

The acquisition is also likely to spark redundancies among the four-strong UK Buzz marketing team, which is led by head of sales and marketing Adam Harris.

Ryanair’s marketing team is led by sales and marketing manager Sinead Finn, who replaced sales and marketing director Tim Jeans last year (MW June 27, 2002). Jeans left to join MyTravel’s low-cost airline venture, MyTravel Lite, as managing director.

A spokeswoman for Ryanair says: “Our policy is to keep down costs and fares, and this will be reflected in our scrutiny of Buzz in the next few weeks.”This week, Ryanair revealed record traffic and profit growth for the third-quarter of 2002. The company’s profit after tax was &£28.3m, up from &£18.9m for the same period in 2001.

The acquisition of Buzz marks further consolidation in the low-cost carrier sector following easyJet’s takeover of Go last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here