The Greater London Authority to sponsor athletics Grand Prix
The Greater London Authority is to sponsor the athletics Grand Prix at Crystal Palace. The event, which is televised worldwide, will be renamed the Norwich Union London Grand Prix.
The Greater London Authority is to sponsor the athletics Grand Prix at Crystal Palace. The event, which is televised worldwide, will be renamed the Norwich Union London Grand Prix.
Bartle Bogle Hegarty, Leagas Delaney, Mustoes and Vallance Carruthers Coleman Priest have been shortlisted to pitch for Wedgwood’s creative account.The review is being handled by the AAR.
Unilever has been forced to admit that its Persil Aloe Vera detergent brand has few chemical properties that truly benefit customers after washing. The move follows a complaint made to the Advertising Standards Authority (ASA). The complaint, which was not upheld, was made by Oxfordshire Trading Standards. OTS objected to a press ad for the […]
Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, Middle East and Africa regions, following a 27 per cent growth in European revenues for 2002.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.