Thomas Cook’s chief exec to retain responsibility for marketing.
Thomas Cook’s newly promoted chief executive Manny Fontenla-Novoa will retain responsibility for marketing.
Thomas Cook’s newly promoted chief executive Manny Fontenla-Novoa will retain responsibility for marketing.
Paper directories are easy to use, and the venerable Benn’s is sticking with them. By Steve Hemsley
Interbrew’s Boddington’s brand is to sponsor a new prime-time reality show on ITV1 called Reborn in the USA, in a deal worth about &£1m. The programme, which is being produced by Granada Entertainment, will feature up to ten has-been popstars from the Seventies, Eighties and Nineties who have the chance to rediscover their fame and, […]
‘Tough’ Government guidelines for BBC3 will do little to protect the interests of the commercial broadcasters and their advertisers, warns Andrew Canter
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.