Recommended

Boddington’s to back ITV1 ‘ex-popstars’ reality show

Marketing Week

Interbrew’s Boddington’s brand is to sponsor a new prime-time reality show on ITV1 called Reborn in the USA, in a deal worth about &£1m. The programme, which is being produced by Granada Entertainment, will feature up to ten has-been popstars from the Seventies, Eighties and Nineties who have the chance to rediscover their fame and, […]