Thomas Cook’s chief exec to retain responsibility for marketing.
Thomas Cook’s newly promoted chief executive Manny Fontenla-Novoa will retain responsibility for marketing.
Thomas Cook’s newly promoted chief executive Manny Fontenla-Novoa will retain responsibility for marketing.
Paper directories are easy to use, and the venerable Benn’s is sticking with them. By Steve Hemsley
Interbrew’s Boddington’s brand is to sponsor a new prime-time reality show on ITV1 called Reborn in the USA, in a deal worth about &£1m. The programme, which is being produced by Granada Entertainment, will feature up to ten has-been popstars from the Seventies, Eighties and Nineties who have the chance to rediscover their fame and, […]
‘Tough’ Government guidelines for BBC3 will do little to protect the interests of the commercial broadcasters and their advertisers, warns Andrew Canter
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.