J Walter Thompson and M&C Saatchi have both been appointed to advise an industry and government body, set up under the Government’s Digital TV Action Plan, on strategy to raise awareness of the analogue switch-off date in 2010. Abbott Mead Vickers.BBDO and Partners BDDH also pitched for the business.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.