UK marketing boss leaves Lastminute.com
Lastminute.com’s most senior marketer, Carl Lyons, is to leave the dot-com company at the end of the month.
Lyons, who is head of UK marketing, does not have a job to go to. According to a Lastminute.com spokeswoman, he is deciding what “challenge” to pursue next.
Lyons leaves the online travel company at a time when it is riding high. In October, Lastminute.com reported its first underlying quarterly profit. A statement from the company says: “Lyons has developed a strong marketing team and structure, which has been responsible for turning Lastminute.com into one of Europe’s most recognisable e-commerce brands.”
During his three-and-a-half years as head of UK marketing, Lyons oversaw the reappointment of M&C Saatchi to the &£5m creative account and in February 2000 he moved the media buying and planning business into PHD, following Walker Media’s resignation in 1999.
Lyons joined Lastminute.com in September 1999 from The Guardian, where he had been brand manager for three years. Prior to this, he spent six years at Guinness.
Lastminute.com is looking for a replacement for Lyons. The company is also looking for a European marketing co-ordinator to oversee brand communications across the region.
