Admen in need of clean briefs

The Diary once harboured ambitions to appear on the Krypton Factor (remember that?), albeit only to rampage around the assault course. While it has long since concluded that physical exertion is to be avoided at all costs, save for bar-room gymnastics, others have not. Some even hold delusions that they are tough guys.

WFCA Integrated account director Andrew Peake and planning director Dan Foreman took part in Tough Guy 2003 – a ten-mile slog across country, through woods and rivers, up and down hills, over walls and even through fire – and all to prove their ability to succeed.

Well, they succeeded all right. They succeeded in getting wet, dirty and – by the look of it – exhausted.

Naturally the Diary admires their spirit and determination, but feels that the tabard label of “dick heads” is slightly more appropriate than the title of tough guys.

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Agency executives aren’t the only ones to have been taking part in competitions. It seems The Sun’s Chocolate World Cup has rather upset Cadbury. Nestlé’s Double Cream pipped Cadbury’s venerable – and market-leading – Dairy Milk to the title, you see. Nestlé sent a gloating press release about this, claiming in particular that Cadbury’s Wispa was “full of hot air”. A Cadbury’s representative has now hit back, lambasting the contest’s methodology and claiming that for a PR person to say that something is full of hot air is rather rich, to say the least. Rumour reaches the Diary that Milk Tray man is to meet the Milky Bar kid at dawn to demand satisfaction…

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