Carat retains £3m BAA business

BAA has retained Carat as its media planning and buying agency on its £3m advertising business following a statutory review.

BAA has retained Carat as its media planning and buying agency on its &£3m advertising business following a statutory review.

The agency has kept the lion’s share of BAA’s business after a pitch against Zenith Optimedia. The latter has been offered the opportunity of supporting work on the account. The review was overseen by group marketing director Barbara Beckett.

BAA, which manages seven airports, including Heathrow, Gatwick and Stansted, is preparing for a sizeable summer campaign and is also reviewing its advertising agency roster.

The current roster comprises Claydon Heeley Jones Mason, Delaney Lund Knox Warren and J Walter Thompson.

BAA has appointed Mike Clasper as its chief executive, replacing Mike Hodgkinson on his retirement in June.

Clasper has a brief to oversee an &£8bn investment programme over the next decade. Some &£6.5bn is earmarked for the planned Terminal 5 at Heathrow.

Group revenues have been hit by the economic slowdown and drop in passenger numbers within a time of rising international tension.

However, passenger traffic in the nine months to December across the airports rose 4.9 per cent to 100.4 million, compared with the same period in 2001.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here