Chemistry wins £10m Microsoft

Microsoft has handed its £10m direct marketing and customer
relationship management (CRM) account to Chemistry Communications
Group after a four-way pitch.

Microsoft has handed its &£10m direct marketing and customer relationship management (CRM) account to Chemistry Communications Group after a four-way pitch.

Chemistry beat Black Cat, Miller Bainbridge and Tullo Marshall Warren to scoop the business. Incumbent EHS Brann was knocked off the technology company’s shortlist at the beginning of the year, marking the end of a seven year relationship (MW January 9). The pitch was handled by Agency Assessments.

The company called the review last year after months of speculation on the account. Microsoft said it wanted a direct marketing agency that could also develop its CRM strategy.

The review was conducted by David Gregory, the marketing agency manager, and overseen by the UK marketing director, Nick Barley, who joined last August.

Last month, the company launched a multi-million dollar advertising and online campaign to support its new notebook computer, the Tablet PC.

Earlier in the year, it appointed Black Cat to handle sales promotion projects for its home and retail divisions, which ran in PC World.

Chemistry specialises in CRM, but earlier in the year it acquired advertising agency Summerfield Wilmot Keane & Partners in a deal understood to be worth more than &£300,000 (MW August 8).

The company is considering a listing on AIM (the Alternative Investment Market).

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here