The English and Welsh Cricket Board could lose millions of pounds in sponsorship following the cancellation of the England team’s match in Harare. As a result of the cancellation, the Zimbabwe authorities have threatened to scrap its tour planned for the UK in the summer.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.