IDM appoints new chairman
The Institute of Direct Marketing has appointed Proximity London chief executive Simon Hall as its new chairman.
The Institute of Direct Marketing has appointed Proximity London chief executive Simon Hall as its new chairman.
Ipswich Town Football Club and its current sponsors TXU Energi have confirmed that from next season the team’s playing shirts will be rebranded with the Powergen logo. The move follows Powergen’s acquisition of TXU Energi.
As clients demand more bang for their buck, agencies are under pressure to discover new markets, create ever more innovative promotions and to evolve to meet clients’ needs, says Steve Hemsley
Time Group has appointed Richard Cooper as assistant marketing manager. Cooper joins from Polyflor, where he was product and market manager.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.