IDM appoints new chairman
The Institute of Direct Marketing has appointed Proximity London chief executive Simon Hall as its new chairman.
The Institute of Direct Marketing has appointed Proximity London chief executive Simon Hall as its new chairman.
Ipswich Town Football Club and its current sponsors TXU Energi have confirmed that from next season the team’s playing shirts will be rebranded with the Powergen logo. The move follows Powergen’s acquisition of TXU Energi.
As clients demand more bang for their buck, agencies are under pressure to discover new markets, create ever more innovative promotions and to evolve to meet clients’ needs, says Steve Hemsley
Time Group has appointed Richard Cooper as assistant marketing manager. Cooper joins from Polyflor, where he was product and market manager.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.