McCain reviews ad agencies
McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D’Arcy was merged into Leo Burnett last year (MW December 5, 2002).
McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D’Arcy was merged into Leo Burnett last year (MW December 5, 2002).
Tullo Marshall Warren has been appointed to the direct marketing account for Intercontinental Hotels after a four-way pitch. Incumbent cdp-travissully declined to pitch.
British Airways launches a £3m advertising campaign this week, focusing on its Club World flat beds. The campaign aims to boost business traffic. The television ad, which breaks on Friday, carries the strapline ‘The only truly flat bed to 44 destinations’ and features a man going to sleep in Times Square, New York, and waking […]
I was interested to read the News Analysis (MW January 30) addressing the issue of supermarket brand extension into financial services. There is no doubt that Marks & Spencer, Sainsbury’s and Tesco while each employing quite different internal infrastructures, have made some important changes to the way in which banking and financial services are perceived […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.