McCain reviews ad agencies
McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D’Arcy was merged into Leo Burnett last year (MW December 5, 2002).
McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D’Arcy was merged into Leo Burnett last year (MW December 5, 2002).
Threadneedle Investments is launching a national newspaper campaign to promote its new collective working practice, using the strapline ‘Joined-up thinking’.
The Cinnamon Club, a fashionable Westminster restaurant, has launched a press advertising campaign that features real prostitutes’ calling cards. This is the second time the restaurant has courted controversy with its advertising. A complaint against an ad for the restaurant was upheld by the Advertising Standards Authority in 2001, for implying cocaine use was acceptable […]
Many consumers have become tired of traditional media messages, but ‘experiential marketing’ promises to catch their attention.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.