McCain reviews ad agencies
McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D’Arcy was merged into Leo Burnett last year (MW December 5, 2002).
McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D’Arcy was merged into Leo Burnett last year (MW December 5, 2002).
Threadneedle Investments is launching a national newspaper campaign to promote its new collective working practice, using the strapline ‘Joined-up thinking’.
The Cinnamon Club, a fashionable Westminster restaurant, has launched a press advertising campaign that features real prostitutes’ calling cards. This is the second time the restaurant has courted controversy with its advertising. A complaint against an ad for the restaurant was upheld by the Advertising Standards Authority in 2001, for implying cocaine use was acceptable […]
Many consumers have become tired of traditional media messages, but ‘experiential marketing’ promises to catch their attention.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.