Michelin to set up subsidiary
Michelin is to set up a subsidiary called Michelin Lifestyle, with a view to licensing its famous Bibendum logo to various products.
Michelin is to set up a subsidiary called Michelin Lifestyle, with a view to licensing its famous Bibendum logo to various products.
American household goods company Orange Glo is planning a £4m assault on the UK market as part of its plan to enter into Europe.
Tullo Marshall Warren has been appointed to the direct marketing account for Intercontinental Hotels after a four-way pitch. Incumbent cdp-travissully declined to pitch.
Telewest Broadband’s Talk Unlimited is to sponsor the new Capital Gold Breakfast Show when it launches on February 24. It is the first time that the show has acquired a sponsor. The deal, negotiated by Media Insight and Capital Radio Group, will initially run for three months, but there is an option for it to […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?