Quality inversely related to width?

Sean Brierley provides some interesting theories on the nation’s obsession with obesity and dieting (MW January 23). I have to say that I am of a different opinion, although I wonder whether it could be a gender thing.

I do agree that there is an unprecedented choice of food available to us and an abundance of very appealing ready meals fills the shelves of our supermarkets, but I don’t think it is greed that is leading us to over-eat.

I believe that we have an underlying need to want to look as good as the glamorous stars the media push before us. The pressure to be physically attractive presents us with a continual battle between enjoying ourselves and staying slim. It is the constant focus by the media on what is perceived to be “good-looking” that fosters adults’ (and increasingly children’s) obsession with food. Some might say that is a good thing: it keeps us on our toes and makes us more aware of what we are eating, forcing us to become healthier. There is no doubt that in marketing, thin, fit and good-looking sells. The majority of products, brands and services don’t want to be associated with anything other than slim and sexy because this is what people buy.

We all need to relax and focus more on healthy eating and healthy living, take the emphasis off being slim and ban the word “diet”.

Jo Heasman

PR manager

Dialogue Marketing Group



Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here