Red Letter Days chief steps down

The chief executive of “experience” gifting company Red Letter Days, Simon Vincent, is stepping down after the company decided to shelve its plans to expand overseas.

Vincent joined Red Letter Days in March last year and oversaw a redesign of the company’s logo and a &£5m relaunch in October.

He was formerly managing director for Thomas Cook’s UK tour operations, and appointed Enterprise IG to review Thomas Cook’s brands in November 1998. The review led to the rebranding of all Thomas Cook’s airline and package holiday brands under the JMC banner – a decision reversed in June last year (MW March 28, 2002). Vincent was made redundant when Thomas Cook restructured in September 2001.

Red Letter Days offers packaged experiences such as hot-air ballooning, spa days and racing Ferraris. It

s products are available online or in retailers such as Selfridges, Debenhams and House of Fraser.

Red Letter Days has also parted company with advertising agency Mother, appointed in May last year. Marketing director Isabelle Ratinaud says the company intends to focus on customer relationship management and its customer database.

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