The Cinnamon Club tarts up its marketing

The Cinnamon Club, a fashionable Westminster restaurant, has launched a press advertising campaign that features real prostitutes’ calling cards.

This is the second time the restaurant has courted controversy with its advertising. A complaint against an ad for the restaurant was upheld by the Advertising Standards Authority in 2001, for implying cocaine use was acceptable at the restaurant (MW July 19, 2001).

The Cinnamon Club, which also has a private members’ club, is a stone’s throw from Parliament. A request to place its new ad in the House of Commons Handbook was turned down.

The ads, created by M&C Saatchi subsidiary The Immediate Sales Company, have been placed in The Erotic Review and Indobrit. The ad uses the tagline: “Add some spice to your life”.

Cinnamon Club owner Iqbal Wahhab says: “The kind of advertising we do is slightly shocking and tongue-in-cheek. It is about having a sense of humour. And I hope the prostitutes get some business out of it.”

Indobrit publisher Farah Damji says: “We will not be taking Cinnamon Club advertising again.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here