The Times is teaming up with National Car Parks to run a voucher promotion that will coincide with the first week of the London congestion charge. Readers will have the chance to park all day at 51 participating NCP car parks for &£10…
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
