Threadneedle Investments to launch national newspaper campaign
Threadneedle Investments is launching a national newspaper campaign to promote its new collective working practice, using the strapline ‘Joined-up thinking’.
Threadneedle Investments is launching a national newspaper campaign to promote its new collective working practice, using the strapline ‘Joined-up thinking’.
Van Wagner has donated media space for a Trees for London outdoor campaign. It will run on London sites, including the Haygarth Roundabout. Spirit Advertising created the campaign.
The law is an ass: and we’re not talking here of Derry Irvine’s asinine attempt to award himself a ‘fat cat’ payrise. Its ability to protect brand manufacturers from copycat imitations of their brands and packaging is pitifully inadequate. The copycat issue, which publicly at least has been dormant for a number of years, reared […]
Diageo premium packaged spirit brand Archers Aqua is adding an apple flavour to the range, as a limited edition.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.