Chemistry Group creates DR poster campaign
Chemistry Group has created a direct response poster campaign for The Cancer Prevention Research Trust.
Chemistry Group has created a direct response poster campaign for The Cancer Prevention Research Trust.
New Look has appointed former Dorothy Perkins head of marketing Hashim Ladha to the newly created post of development director, with responsibility for new product areas. The appointment follows the departure of marketing director Jim Frazer.
Food Brokers Group has launched a Chemist Brokers Healthcare division, to distribute and market healthcare and pharmaceutical products. The division has signed up Aventis Pharma and Ransom Consumer Health as clients and appointed Kevan Gill as group marketing controller.
Capital Gold is launching an eight-week promotion for digital radio, giving away 100 Evoke-1 digital radios between March 2 and Easter.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.