Chemistry Group creates DR poster campaign
Chemistry Group has created a direct response poster campaign for The Cancer Prevention Research Trust.
Chemistry Group has created a direct response poster campaign for The Cancer Prevention Research Trust.
New Look has appointed former Dorothy Perkins head of marketing Hashim Ladha to the newly created post of development director, with responsibility for new product areas. The appointment follows the departure of marketing director Jim Frazer.
Food Brokers Group has launched a Chemist Brokers Healthcare division, to distribute and market healthcare and pharmaceutical products. The division has signed up Aventis Pharma and Ransom Consumer Health as clients and appointed Kevan Gill as group marketing controller.
Capital Gold is launching an eight-week promotion for digital radio, giving away 100 Evoke-1 digital radios between March 2 and Easter.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?