Coley Porter Bell to design Innocent Smoothies
Coley Porter Bell, the brand design agency, has been appointed to work on the design and marketing of Innocent Smoothies. It has also won the design business for GlaxoSmithKline’s Oxy skincare range.
McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart
Niamh CarrollWhile its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Pre-testing ads is not divisive, it’s a no-brainer
Mark RitsonAgencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
Primark bolsters brand investment as it looks to ‘go beyond’ price, product and stores
Niamh CarrollThe retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.