Coley Porter Bell to design Innocent Smoothies
Coley Porter Bell, the brand design agency, has been appointed to work on the design and marketing of Innocent Smoothies. It has also won the design business for GlaxoSmithKline’s Oxy skincare range.
Coley Porter Bell, the brand design agency, has been appointed to work on the design and marketing of Innocent Smoothies. It has also won the design business for GlaxoSmithKline’s Oxy skincare range.
Vodafone has appointed its lead global agency J Walter Thompson to handle its UK retail advertising account, worth about £25m. The agency is creating a division called High Street to focus on the account. Vodafone’s below-the-line roster agency, One Bite, will handle the business alongside JWT. The two agencies saw off competition from MI Marketing, […]
Masterfoods has consolidated its £4m dog food direct marketing account into Joshua with the aim of creating greater efficiencies across its roster of agencies.
Anheuser-Busch has lost its legal battle to prevent Czech brewer Budejovicky Budvar from using the ‘Bud’ trademark in the UK, after a ruling by the House of Lords.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.