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Grey clouds will not clear quickly

Marketing Week

Does the ‘grey’ market undermine brand equity in the same way as, say, supermarket lookalikes? The answer might seem obvious, black and white even, but it is not. Take the recent example of Coca-Cola’s vanilla variant launch. All the evidence points to Coke bringing forward its official UK launch by three months as a result […]

First Quench launches global wine brand

Marketing Week

First Quench Retailing is launching a new wine brand called Origin, which it plans to sell to the on-trade sector and also to competing retail outlets. The specialist drinks retailer, which is changing its name to Thresher Group, already has own label brands, but Origin is positioning itself as the first wine range sourced from […]