HHM loses commercial director
HHM commercial director Jonathan Wilks has left the company to start up a recruitment consultancy, called Fill Recruitment. It will concentrate on direct marketing positions.
HHM commercial director Jonathan Wilks has left the company to start up a recruitment consultancy, called Fill Recruitment. It will concentrate on direct marketing positions.
Does the ‘grey’ market undermine brand equity in the same way as, say, supermarket lookalikes? The answer might seem obvious, black and white even, but it is not. Take the recent example of Coca-Cola’s vanilla variant launch. All the evidence points to Coke bringing forward its official UK launch by three months as a result […]
First Quench Retailing is launching a new wine brand called Origin, which it plans to sell to the on-trade sector and also to competing retail outlets. The specialist drinks retailer, which is changing its name to Thresher Group, already has own label brands, but Origin is positioning itself as the first wine range sourced from […]
The Food Standards Agency says a quarter of consumers believe that food labels contain too little information, according to new research.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.