MGOMD beats two to Jazz FM media brief

MGOMD has been appointed to handle Jazz FM’s £2m media planning and buying account, following a three-way pitch against Zenith Optimedia and Brilliant Media.

Planning and buying was previously handled in house by Jazz FM marketing director Nicola Thomson. The network has decided to appoint an agency to handle its new campaign – which is due to launch in the spring – as it is on a larger scale than earlier campaigns and will extend into new areas, such as cinema.

The agency will work with creative agency Kitcatt Nohr Alexander Shaw, which won Jazz FM’s £2m advertising account in January (MW January 23). Kitcatt is working on plans for an overhaul of the Jazz FM brand, including a new logo to replace the chameleon.

The overhaul of the network follows extensive research into listeners’ views by Guardian Media Group (GMG), which acquired Jazz FM last June (MW June 6, 2002).

According to Rajar figures for the last quarter of 2002, the reach of Jazz FM’s London and North-west stations has increased by 121,000 to 987,000. Its share of listening also increased from one per cent to 1.5 per cent over the quarter.

Jazz FM also reported that 300,000 more people were listening through platforms such as digital radio, satellite and cable TV, and the internet. It was the first network to commission Rajar to measure listenership figures from non-analogue stations.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here