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‘Sindy’ to unveil arts supplement

Marketing Week

The Independent On Sunday is launching an arts-based magazine called Talk of the Town, in an effort to capture advertising from the luxury goods sector. The newspaper is also shaking up its travel and leisure coverage: a new section called Time Off will feature travel, weekend breaks and general leisure pursuits. The supplements will be […]

I’m no Gerald Ratner, thanks

Marketing Week

George Pitcher (MW February 6) suggested I held investors responsible for the damage to their portfolios. This was not a fair reflection of my views. I agree that the financial services industry has been damaged by short-term thinking and lack of consumer focus. However, my point was that some vendors have been at fault – […]

Austin Reed seeks more youthful look

Marketing Week

Retailer and clothing brand Austin Reed is repositioning itself as an “aspirational brand” to target the younger market. It is launching a new ad campaign for spring as part of the revamp, created by Yellow Door and using the strapline: “Adventures of a Gentleman”. It features two Austin Reed-clad young men in a variety of […]

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